Main
Hayden MacDonald
Education
MSc in Management, Business Analytics
Ivey Business School, Western University
London, CA
2020 - 2019
- Ivey Scholar – Achieved a standing in the top 10% of graduating class.
MSc, Cognitive, Developmental and Brain Sciences
Western University
London, CA
2018 - 2016
- NSERC Canada Graduate Scholarship – Masters: Alexander Graham Bell
BSc, Honors Specialization in Animal Behaviour
Western University
London, CA
2016 - 2012
- Dean’s Honor List (2014 – 2016)
Experience
Data Analyst Intern
Voices.com
London, CA
Current - 2019
- Presented a data-driven membership pricing recommendation to the leadership team that would increase total sales margin by 3%.
- Designed A/B tests and delivered final analyses to product managers, which on one occasion resulted in a 9% increase in conversion rate on the Job Posting Form.
- Developed automated processes for calculating customer churn rates and recommended specialized retention strategies via survival analysis.
Graduate Teaching Assistant, Introduction to Data Science
Ivey Business School, Western University
London, CA
2019
- Timely marked and provided feedback on R programming assignments.
- Advised students in 1:1 appointments to positively impact student understanding of course material.
Graduate Teaching Assistant, Animal Cognition
Western University
London, CA
2018 - 2017
- Organized individual appointments and group exam review sessions to deepen student understanding of course material.
- Facilitated student learning by giving feedback on all assignments and exams before the next evaluation.
Activities
Presenter
Ivey Business School
London, CA
2019
- Presented a workshop on tidyverse packages in R for Ivey Business Analytics peers.
Presenter
Comparative Cognition Society
Melbourne, FL
2018 - 2017
- Increased research exposure by presenting master’s thesis work (MacDonald, 2018) and research from MacDonald & Roberts (2018) to fellow academics.